Both celebrities and politicians have rushed to join the thousands of media savvy ‘pinning’ on the web’s latest hit social network but after a meteoric rise in previous months Pinterest just seems to be losing users. Take a look at the graph posted by the Business Insider:
It clearly shows that its active users are down from 11.3 million on March 1 to 11.15 million on April 1 and continuing to fall. But why?
The site has previously been endorsed by Mark Zuckerburg and Barack Obama and saw explosive growth between January and February this year but now it has been speculated that numerous people who signed up for the site could have lost interest and decided the site was not for them.
Shel Holtz and Neville Hobson from For Immediate Release posted a podcast (#648) on April 23rd, talking about the news of Pinterest losing users. They state that interest in the site would have been motivated by try out the latest thing type of thing and by people checking out what the Pinterest hype is all about. But they state it’s the norm something you’d expect from any service that gets hot or a lot of publicity.
Whatever the case it’s clear that this speculated media craze of 2012 so far, seems to have been short lived.