An insight into being a sports editor by Tony Evans

Twitter followers of Tony Evans the Football Editor for the Times would have recently been given a real insight into how to pull together the papers supplement, The Game.

It was Sunday 29th April and  interestingly Tony Evans began to tweet  while working on the supplement.

But then unexpectedly, he mentions a ‘huge exclusive’ which will later have an effect on previous plans for the paper.

And then after all that work, he had to rip the whole thing up.

Pressure soon took its toll, but 15 minutes late he and his team managed to turned the new supplement around.

And the final front page looked like this:

This small insight into how editors work demonstrates just how adaptable to change they really have to be.

Instagrams explosive growth

Recently Facebook bought Instagram for an astonishing $1 billion and even President Obama is known to have an account. But whats the big deal?

Check out this graphic I found posted on Ragan.com’s site.

According to this, a new user signs up for Instagram every second, which puts it on track to reach 1 million users only two years after it launched (October 2010). It took Facebook four years to reach the same milestone.

Instagram was created by an online university database, initially to create a community for students and professors to share pictures of to learn about their interests outside the classroom as well as enter competitions.

Now, used by over 50 million people the application has become a worldwide success. Celebrities and brands such as H&M and Voclcom are also jumping in on the action. I think the likability factor for me, is that the app allows me to follow my friends and favourite celebrities much like Twitter allows you to do. The visual aspect of editing your own pictures and viewing pictures taken from a celebrities phone with the ability to like and comment on their pictures, i think generates the whole buzz.

I myself have to admit to having ‘Instagram fever’ and here’s a few pictures I’ve recently taken using the app:

Finally, here are a few more facts:

  • Users upload more than 5 million photos per day, or 58 photos per second.
  • There are more than 1 billion photos on Instagram.
  • People like photos more than they comment on them.
  • Instagram users produce 575 likes and 81 comments every second. (ragan.com)

Using social media for employability

The most important site to consider being on right now in terms of employment is LinkedIn. The site helps you stay informed, find contacts and control your own professional identity online.

But what is LinkedIn?

It’s no secret that it’s a tough economy right now which makes it even harder for students and graduates about to enter the job market, but what’s so great about LinkedIn is that the site allows you to find connections which can help you get a foot in the door with potential employers. LinkedIn will not do the work for you but it will certainly help you get where you want to go.

It is however important to remember what LinkedIn isn’t:

  • It isn’t a place to post status updates or party photos.
  • And it is not a traditional job board.

What LinkedIn is:

  • Is a professional social network and helps build trusted professional relationships.
  • And a place to showcase your professional experience.

However, mashable.com state that a study by an online recruiting lab PotentialPark found that recruiters prefer interacting with students and graduates via Facebook rather than LinkedIn. For the full story, click here. With this in mind it maybe also necessary to check out BranchOut a newish Facebook application which works in a similar way to LinkedIn.

News stories break fastest on Twitter

In January 2009 this picture of the US Airways flight 1549 with 155 passengers on board, crash landed into the Hudson River, New York. This astonishing event was captured by onlooker Jim Hanrahan who published the picture on Twitter, 15 minutes before any other mainstream news source.
He first tweeted “I just watched a plane crash in the hudson” and other tweets followed with what are the first images of the crash.

Since then, thousands of other news stories have been broken on Twitter and there seems no other place you can be guaranteed bigger buzz of analysis and opinion, than on Twitter. The site has provided a platform for anyone anywhere to become citizen journalists.

So, traditional media is no longer the only source of news, it’s the micro-blogging service that has allowed news to constantly roll, which has changed the way we can now receive it.

It was developed in 2006 by Jack Dorsey and it allows its users to tweet about any topic in less than 140 characters, giving people instant access to the latest stories, opinions and conversation. This has meant that news can travel instantly. In one tweet, a lot of information can be shared; you can see photos, videos and conversations that are of interest to you, and that is what makes Twitter so unique. Journalists even use Twitter to break news quickly before writing up their full article.

It has therefore, undoubtedly made it possible for news to break faster than the traditional newspaper. Newspapers have been seeing a steady decline in sales since the early 1990’s and the rise of social networking has added to this, but it is evident that people are still prepared to pay for their hard copy source of news.

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Hello world!

I’m a student at the University of Central Lancashire studying marketing and public relations. The posts that follow are for assessment and surround the topic ‘Social Media’.

Enjoy reading!